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Raise a pint of Wells Bombardier to England and St George
Wells Bombardier, the Drink of England, has consistently spearheaded the campaign to celebrate England’s national day and 23 April is now firmly established in the pub calendar as the third busiest day of the year. In recent years the campaign has gained momentum, and led by the success of Wells Bombardier, an organisation has been established to extend the celebrations into communities throughout the country.
‘Celebrate St George’s Day’ was founded by Bruno Peek who has had a leading role in national events including the Queen’s Golden Jubilee in 2002 and the New Millennium celebrations. And he is now charged with making sure that the whole of England celebrates in style.
Already, Bruno has begun a three month tour of 50 cities in England, taking with him the Loving Cup of England. The tradition of the Loving Cup dates back to the Middle Ages, when it was used at banquets and feasts to symbolise trust and friendship. People from all walks of life will drink from the modern day Loving Cup in order to bring the nation together in one common celebration. 
The climax of the celebrations, and the last port of call for the Loving Cup, will be a grand banquet at Mansion House in Whitehall, attended by Lords and Ladies, Mayors, ambassadors and the Chelsea Pensioners. Heralded by a fanfare, Paul Wells, Chairman of Wells and Young’s Brewing Company will lead the toast for the whole nation to England and St George. With the impressive work that Wells Bombardier has conducted over recent years to establish 23 April as a national holiday, Bruno approached Wells Bombardier to be the official drink for the toast to St George and England at 10:45pm on 23 April.
And people are being encouraged to follow Paul Wells by leading the toast in their pubs, bars, homes and restaurants throughout England.
